DSM wins Business@School International Finals
German School of Milan wins International Finals with EasyGreen on June 5, 2019 in Vienna
“One day, I was out on our balcony and thought, Gosh, it looks kind of bare out here. A few plants would sure be nice. And there are a lot of balconies in Milan that look like that," says Federico Reiter.
Especially in larger cities, gardens are in short supply—but now, urban gardening concepts are becoming popular. "EasyGreen" brings the trend to every balcony: Besides seeds, potting soil, and gardening equipment, buyers get tutorials and instructions over an app. This business idea proved a winner for Federico (16), Rebecca Brambilla (17), Niklas Weinstok (16), Alessandro Legnani (16), Letizia Marocchino (16), Beatrice Romeo (16), and team spokesperson Leonardo Strada (17), all from the German School of Milan, at the business@school International Finals in Vienna on June 5, 2019.
"EasyGreen makes the world greener and you happier" — the team is sure of it. One of the features making customers happy is the different seed kit for each season—in spring, for instance, it includes peas, lettuce, spring onions, nasturtiums, bell peppers, and chives. Thanks to the instructions, even plant lovers who lack a green thumb are soon able to harvest their own vegetables and herbs.
In the picture from left to right: Sylvère Schumann (Teacher), Rebecca Brambilla (17), Niklas Weinstok (16), Alessandro Legnani (16), Letizia Marocchino (16), Beatrice Romeo (16), team spokesperson Leonardo Strada (17), Federico Reiter (16)
